Healthy food revolution to tackle obesity epidemic

New healthy food standard will see big businesses promoting healthier food and drink

30 June 2025

“This new Healthy Food Standard is an important step forward in shifting the UK’s health system from one of treatment to one of prevention. As a society dedicated to preventing high blood pressure and cardiovascular disease, we welcome the government’s bold commitment to changing the food environment. Obesity and hypertension are closely linked — and both are major drivers of poor health outcomes and pressure on the NHS. A healthier food system means a healthier population, and this initiative rightly places responsibility with industry, not just individuals. We look forward to working with partners to ensure this policy delivers real, lasting change.”
— Professor Ian Wilkinson, President, British & Irish Hypertension Society

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