The charitable aims of the British and Irish Hypertension Society (BIHS) revolve around improving health outcomes by advancing science, enhancing clinical practice, and empowering individuals through education and advocacy related to hypertension and cardiovascular diseases. We do this by producing guidelines, validating devices and offering educational programs for healthcare professionals. The society also works to raise awareness and promote healthy lifestyles to prevent hypertension and reduce related illnesses.

Our Strategy - Leading the Future of Blood Pressure Health

At the British & Irish Hypertension Society (BIHS), our strategy is simple: we aim to be the leading authority and resource on blood pressure management and prevention of related conditions through a focus on science, clinical practice, and people.

Our Approach:

► Science – Advancing hypertension research through collaborations and mentorship, fostering innovation, setting standards and translating theory into practice.

► Clinical Practice – Equipping healthcare professionals with high-quality education, clinical guidelines, models of care, and technological insights to enhance patient care and outcomes.

► People – Empowering communities and individuals to adopt healthier lifestyles to make proactive blood pressure management a routine part of life.

Our Vision - Pioneering the Future of Blood Pressure Management

Underpinning our strategy is the belief that Prevention is Power. Empowering individuals to know, monitor, and manage their blood pressure can significantly reduce the risk of heart disease, stroke, dementia, kidney disease, and more.

Working Together

We believe collaboration is key to meaningful progress. BIHS works in close partnership with affiliated societies, professional networks, academic institutions, and global health organisations to share knowledge, coordinate action, and amplify our collective impact.

Whether it’s advancing research, co-developing educational content, or shaping national health policy, we know that together, we will have greater impact. By strengthening these alliances, we can raise the profile of blood pressure health and improve outcomes for people everywhere.

How We're Evolving

As part of our transformation, we’re restructuring to better reflect our strategic direction:

Clearer roles and terms of membership
Stronger alignment with national health priorities
Greater inclusivity and transparency
A renewed focus on delivery and measurable impact
Investment in digital transformation